hey team.
I'm so happy you're here! I'm Isabela, the founder and creative mind behind Carisma Creative. As a Brazilian-born marketeer with a passion for visual storytelling, I've made it my mission to help brands discover and showcase their unique charisma.
​
My marketing and design journey has been driven by a love for challenges and a knack for finding innovative solutions. Shaped by years in the dynamic fasy-paced AI startup environment, I've mastered adaptability and multitasking. At Carisma, I get to unleash my creative side while staying rooted in data-driven strategies, combining artistic vision with analytical precision to deliver impactful solutions for my clients. Whether it's crafting an unforgettable visual identity, designing a kick-ass presentation, or developing a comprehensive yet easy-to-implement marketing strategy, I approach each unique project with enthusiasm, energy, and a lot of charisma!
​
When I'm not immersed in the world of design and marketing, you'll find me hanging out with friends at a fun rooftop, diving into apocalyptic fiction books, binge-watching the latest season of Love Island, or attempting to restart my failed college tennis career.
​
I'm always open to meeting new people and sharing stories. So whether you're looking to elevate your brand, need some creative inspiration, or just want to chat about the latest trends in marketing, I'd love to connect!
about carisma.
Carisma believes that every brand has a unique story to tell. We focus on creative solutions and personalized client experiences to help personal brands and small businesses discover and enhance their unique charisma. We bring your unique story visually to life through thoughtful design and assist you in building meaningful connections with your audience.
​
The name "Carisma" — Portuguese for "charisma" — carries a deeper meaning and cleverly combines the names of our founder and her parents:
CA(rina) + IS(abela) + MA(uro) = CARISMA.
This naming convention is a cherished family tradition, and it has roots in Isabela's own family's business culture, with both her father and grandfather incorporating loved ones' names into their business identities. By continuing this practice, our founder honors her legacy while carving her own niche in the creative world.
​
Also originating from the Greek word "kharisma," charisma refers to a "divine gift." It is the magnetic quality that makes people or brands unforgettable. Charisma is the ability to captivate, inspire, and create strong emotional connections. We believe that through visually appealing design and a clear brand identity that reflects the company's values and mission, Carisma can help your brand stand out and leave a lasting impression.
​
Carisma Creative is more than a boutique freelance agency; we are your creative partner. Let's continue together a family legacy of creativity, innovation, and personal connection in business, all while bringing a touch of Brazilian charisma to the global creative scene!